Born and raised in the San Fernando Valley, Rudy Flores A.K.A. "Effective" is a young versatile rapper with a unique Underground style. Currently resides in the 661 Antelope Valley simultaneously spreading his name and spitting uniquely gifted flows and punchlines unlike no other. "Effective's" lyrics focus on topics you won't find these so called "MC's" discussing about. Give it a listen and remember listen to the lyrics don't just skim through it..